It’s common knowledge in today’s digital-dominated world that having a blog on your website is an important element of your online marketing and that it can be used to help you get more traffic to your website and make more potential customers aware of your brand.
However, one of the biggest problems I hear from people I work with is that they either don’t know what to write on their blog or that they don’t have time to write it.
The truth is that if you know where to look there are hundreds of ideas out there for blog content, but unfortunately these are spread across lots of different sites and aren’t easy to find. To resolve this problem I went out and brought as many of them together as possible into one epic post to try and provide a comprehensive resource which travel companies can refer back to whenever they are stuck for inspiration for their blog.
Below are 123 ideas for blog posts, categorised into different areas, which can be adapted to give you years and years worth of content for your blog. Some of these ideas are for blog posts which will take 5 minutes to create and post, others are for posts which will take days or even weeks, but all of them will offer value to your blog, your website and your customers if done with passion and conviction.
So, strap into your chair, make a cup of tea and get ready to soak up some juicy ideas which will hopefully inspire you to get typing and improve your marketing exploits! And when you’re done, be sure to bookmark this page so you can come back to it whenever you need a little extra spark to kick your blog into action…
Write a post which inspires your readers and makes them dream of travel. If you specialise in particular destinations this is the perfect opportunity to showcase the places you travel to and make readers love it as much as you do!
- Visiting X on a budget
- 50 Things Not to Miss in X
- Top Restaurants in X
- Top Attractions in X
- X vs X – Which Do You Prefer?
- 48 Hours in X
- 100 Top Cities in the World
- 15 Places You Have to See in South America
- 34 Best Locations to Surf
- 25 Ways to Spot a Backpacker
- 10 Ways to Save Money on the Road
- A Photo Diary of a Day in Cusco
- A Photo Diary on Safari in Botswana
- A Round the World Trip in 77 Photos
- Bulgaria – in 39 Photos
- Unmissable Crete in Pictures
PHOTO OF THE DAY
- A Beautiful Sunset in Antigua, Guatemala
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If you’ve convinced readers with your inspiring posts of the best places to visit, then this is where you can show them that you’re the expert in those areas and can offer them the best insight to make them book with you.
If you don’t work with specific destinations but more general things like gap years or travel insurance then you can still use these kinds of posts to illustrate that you are the authority in that area and can be the most useful company out there for the reader to speak to and purchase off.
- The Ultimate Guide to Travel in Canada
- The Ultimate Guide to African Safaris
- Gap Years – The Ultimate Guide
- How to Travel Safely in Morocco
- How to Make Friends in a Hostel
- How to Save Money on a Round the World Trip
- How to See Dubai on a Budget
- How to Travel Around South America with Kids
- A 10 Point Packing Checklist When Going on Safari
- The Ultimate Checklist When Choosing Travel Insurance
- A Checklist for Every Sight You Have to See in Rome
- Our Recommendations for the Perfect 2 Weeks in Thailand
- A Paris City Break – Hour by Hour
- 1 Week in Andalucia – We Tell You Our Dream Itinerary
- 15 Ways to Get Cheaper Travel Insurance You Won’t Find Anywhere on the Web
- 21 Gems in Berlin You Won’t Find in a Guidebook
- The Best Off the Beaten Path Spots in Lisbon That Only the Locals Know About
PROS AND CONS
- The Pros and Cons of Visiting South America
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In the same way that the posts above will show off your expertise, these kinds of posts will show your depth of knowledge about particular areas. These types of posts can also be good for capturing search traffic and increasing the visibility of your brand to a wider pool of readers.
- 15 Things You Probably Didn’t Know About the Mayans
- Surprising Facts About the Inhabitants of the Galapagos
- The History of Malta in 17 Soundbites
- The Best Festivals in Germany
- How to Make an Authentic Honduran Baleada
- Tips for the Perfect Ceviche
- A Guide for Making A Keralan Curry
- 25 Interesting Facts About Berlin
- 10 Surprising Facts About South Africa
- 12 Facts About Australia That You’ll Never Believe
Bust myths about your niche…
- 25 Facts About Peru Which Are Actually Lies
- 17 Simple Tips to Learn Spanish in 3 Months
- Do some research or pull it together from 3rd parties and present in an interesting way – article/infographic etc
- Survey – take the results of a survey and turn it into an interesting post
- Review of a Weekend in Rome
- The Lowdown on a Stay at Claridges
Create a post based on frequently asked questions from customers
52. Our Answers to 12 Customer Questions from July
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People love to be entertained. Whether it’s a funny anecdote from the road, quick quotes to fill a bored moment or a real time narrative of a trip you’re on, entertaining your readers will always go down well and keep them coming back for more.
Tell a first person story from the road in a narrative format…
- The Time a Monkey Left Me in an Asian Hospital
- Tales from Running the Marathon des Sables
A – Z POST
- The A to Z of African Safaris
- Publish a popular travel quote within a good-looking graphic
Can you break down something into a series of multiple posts?
- Travelling Through Asia in 45 Days – Part 1 Day 1-15
- Travelling Through Asia in 45 Days – Part 2 Day 16-30
- Travelling Through Asia in 45 Days – Part 3 Day 31-45
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There are always topical things happening in travel, whether it is events in particular places, changes to travel legislation or location specific news. With that comes increased interest in the area and an opportunity to piggyback on that and gain more traffic and brand visibility through search and social media. Obviously not every piece of news will be relevant to you, but when something relevant does arise it’s a great opportunity to associate your brand with it in a positive way.
Comment on latest travel news with a twist for your audience:
- Greek Financial Crisis – What It Means for Your Holiday
- The Alps Plane Crash – 3 Important Lessons for the Travel Industry
- French Air Traffic Strike – Does it Effect You?
- The Best Things to See in Melbourne in May
- 7 Events Not to Miss This Month in Sevilla
- Every Event You Need to Know About in Paris for 2015
- Celebrating World Earth Day in Brussels
- Seasons – Best Things to Do in London in Summer
- Write a follow up to a post you wrote previously
- Write a follow up to someone else’s blog post
- An Open Letter to Tourists in Paris
- An Open Letter to the New Zealand Tourist Board
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It’s been proven that stirring emotion in people increases the likelihood of them sharing content on social media, with the most extreme emotions generally resulting in the most sharing. Making people angry and making people laugh are the two extremes which garner the most attention, but if you can stir up any kind of emotion with your content you are more likely to see it gain more traction on social platforms. How extreme you want to be depends on you of course!
- Why I Hate African Game Hunters
- Technology in Travel – There’s Nothing to Like
- 35 Funny Things You’ll See in Mongolia
- 15 Places in Morocco That Scared Ryan Gosling
- Cartoons – have a mascot who visits different countries and you put into cartoon format
- This Guy Travels for $50/day and You Can Too
- 50 Tips to Help to Live Your Travel Dreams
- How a Blogger Helped Change the Lives of Hundreds on His Travels
- 25 Reasons We Don’t Visit Russia and You Shouldn’t Either
- 12 Reason I Can’t Stand Simon Calder (sorry Simon!)
- North Korea’s Oppression in Photos
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You may have periods where you don’t have as much time available to spend on your blog because you are travelling (naturally!) or you have other commitments. A great way to overcome this is to ask other people for content or use content which involves the readers time rather than lots of yours.
- Offer a competition which people have to enter
- Offer to host guest posts from travel bloggers
- Ask clients/guests to write about their experience whilst in the area
- Ask other complimentary travel companies to write for your blog to get another angle
- Interview a travel blogger
- Interview lots of travel bloggers on a specific topic for one post – 12 Travel Bloggers Share Their Travel Habits
- Interview industry specialists – 7 Travel Agents Share Their Insider Secrets
Run a poll and then post a blog post with the results.
- Which of these travel destinations would you most like to visit?
C. Sri Lanka
- Which is Your Perfect Travel Destination?
- Which City is Perfect for You?
- What Type of Traveller Are you?
Find influencers in your niche (bloggers, journalists, companies, celebrities) and ask them all the same question.
- The Best Value Country in the World According to 25 Travel Experts
- 10 Travel Bloggers Tell Us Their Favourite Places in the World
- 20 Travel Journalists Tell Us Their Hottest Destinations for 2015
- 29 Tips from the World’s Best Travel Photographers
- The World’s Best Surf Destinations According to the World’s Best Surfers
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It’s amazing how effective it can be to just help someone else. Do something nice for someone else and 9 time out of 10 they’ll return the favour at some point down the line. These kind of posts are all about giving something back to other folks, whether it be bloggers, readers, other travel companies or anyone else out there! Don’t expect (or worse, demand) anything in return though, just do your bit and let karma take care of the rest.
- Ultimate List of Resources for Travel in Peru
- Ultimate List of Brazilian Travel Blogs
- Ultimate Set of Links for Cheap Travel
- The 10 Best South America Blog Posts from May
- My Favourite 27 Blog Posts in 2014
- 15 Favourite Tweets This Week
- Best FB Pages I Found This Month
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A personal touch makes all the difference in building a relationship with your readers and the more insight you can give into your company and the people behind it, the more likely it is that your content will be successful and that people will trust you when they come to booking a holiday or purchasing your product.
- Latest news from the company
- Upcoming company activity
- Personal insight from company members
- Write Your Bucket List
- Write a post for each individual item on your bucket list as you do it
- Write a case study of a particular clients trip and include testimonials from them to give readers an insight into real trips that clients have been on
- If you don’t send people on holidays write a case study on someone who used your product – e.g. someone who got travel insurance with you and then had to use it to illustrate its importance
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Your blog posts shouldn’t all just be 500 word pieces of text with a couple of images. Different formats keep your users interested and helps to entertain different types of readers who prefer different types of content. They can also be a great way of multiplying all the ideas in this post to create hundreds more posts by putting them into a different format!
- Activities – Paragliding from the mountainside in Rio
- Destination Guides – Vancouver in 1 Minute on Canada Day
- Record an interview with a client who has been away on one of your trips
- Record an interview with a specialist in your company answering regularly asked questions
- Interview a blogger
Get inspired by http://indietravelpodcast.com/
Create infographics for interesting stats in your niche:
- The Top 50 Most Visited Cities in Asia
- The Top 25 Most Used Travel Apps
- Everything You Need to Know About Mozambique
- A Map of the Most Endangered Animals in the World
So there you have it! 123 ideas for your blog, nearly all of which can be adapted to create hundreds of other posts and then changed into different formats to create hundreds more!
The important thing now is to take action! There’s no point having ideas if you don’t put them into practice, so come up with an editorial calendar which you stick to religiously and start publishing! And remember that quality is crucial – catchy blog titles are great, but if you don’t deliver great content when the reader lands on the page then you’ll have guaranteed one person who won’t come back. Don’t overcommit to too many posts, too often – come up with a realistic schedule which you can stick to whilst keeping quality high.
If you combine that with promoting the content once you’ve created it then you’ll be well on the way to a successful blog which places you as an authority in your area and which people come back to time and time again.
If you’ve got this far well done! I’d love to hear your comments and if you’ve got any more ideas of things I missed off then please share them in the comments!