NEED SOME COPY PRODUCING BY AN EXPERIENCED TRAVEL WRITER? LOOK NO FURTHER…
Optimised copy plays an important role in any SEO campaign, both on and off site. Much of the traffic that you get from search engines will come from ‘longtail‘ searches rather than your headline phrases, so it’s important to ensure that your website features plenty of content for Google and other search engines to crawl when they visit. This means that, whilst featuring the highest traffic driving phrases on your website is important, so is including relevant 3, 4 and 5 word variations of those phrases. These longtail, more refined searches also often result in better conversion rates.
SEO Travel can produce optimised copy for your website which has been well researched and written with SEO in mind, without sacrificing its appeal to the reader. It will begin with in depth research to establish the key phrases in your industry. This will be done using SEO tools as well as liaising with the client, as no one knows their industry better than those in it. Once headline phrases have been established we can then look into the ‘longtail‘ phrases which are likely to be most fruitful and build those into the copy as well.
For example, if you’re key phrase is ‘travel insurance’ it could also be beneficial to include phrases like ‘gap year travel insurance’ and ‘luxury travel insurance’. By building these phrases into your copy you immediately grow the potential for your site to be found through other longtail variants, as well your headline phrases.
WHAT SEO TRAVEL OFFERS YOU…
- As part of an SEO campaign I will always produce a piece of optimised copy for your homepage or make recommendations on the current copy if it is brand sensitive.
- Production of regular content for your company blog which is relevant to the industry and features prominent issues at the time of writing. This can be tailored completely to your needs and be as regular or irregular as you wish. This also opens up the opportunity to target longtail keywords more closely.
- Production and submission of PR articles to online portals which will help grow your company’s online footprint and build awareness of the company’s activities.
WHAT EXPERIENCE DO I HAVE?
With a degree in English Language I have always had a passion for writing. I have written various types of copy for global companies including press releases, company blogs and ghost copy for CEOs across a range of industries.
In the travel sector i have been published on leading websites such as the Guardian and BBC Countryfile as well as a huge range of leading travel blogs. I am also the editor of my own travel website which reached page 1 of Google UK in a search for ‘backpacking’ within a year of its existence.
