KEY INFORMATION:
Client Niche: Holiday Accommodation
Start Date: July 2011
Page 1 Rankings: yorkshire holiday cottages, scotland holiday cottages, luxury apartments in Edinburgh
Year on Year Unbranded Traffic Increase: 37%
Activities in Campaign: On Site Optimisation, Copywriting, Link Building
Client Comment: “Great reporting and analysis of the website and speedy results. ”
OVERVIEW:
This client came on board having established a good presence for ‘Yorkshire’ related keywords and looking to expand into the market in Scotland. We agreed that the main focus of the campaign would be to push the site forward for ‘Scotland’ related keywords, whilst still maintaining consideration for the Yorkshire phrases and building the brand as a whole.
Within a month we took the site from position 8 to position 1 for ‘Yorkshire holiday cottages’ and after two months had already established the site on page 1 for two target ‘Scotland’ phrases. In November, year on year unbranded traffic was up 37% in the low season, ready to capitalise when search interest peaks in January. Traffic around ‘Scotland’ related phrases was up more than 2,000% compared to when we started the campaign.
