A WHITE HAT LINK BUILDING APPROACH WITH SUSTAINABLE RESULTS
Links are the lifeblood of any SEO campaign and the key to any substantial improvements in Google and other search engines. You can have a fantastic website with optimised copy which sells a great product, but if Google doesn’t know about and can’t send people to it then you won’t have any success. Links can change all that…
Links are online currency. They are votes of recommendation which Google uses to judge how important and relevant websites are to specific search queries. Anything that is on a person’s website can be manipulated by them so is treated with a certain level of caution/mistrust by search engines. However, what happens on other people’s websites is seen as a more trustworthy indicator of that site and its content. If 5,000 other people recommend you then it’s likely you have a good site, if only 1 does then it doesn’t look so good.
It’s more complex than that though. Just having a lot of links isn’t enough to deliver results these days. Google has become a lot more intelligent and knows when people are trying to game the system, so it’s no good buying 1,000 links from someone abroad who owns a network of spammy sites. This is known as ‘black hat’ link building and may deliver results in the very short term, but it’s not the way of gaining sustainable success that delivers a good return on investment.
‘White hat’ link building on the other hand is the way forward. By interacting with people in your industry, establishing relationships and taking those relationships online you can build a network of relevant links from trustworthy sites that will be trusted by Google long into the future. Creating quality content that is useful for those people will also encourage them to link to you and share with other influencers that will help develop you into an industry authority.
This building of authority is a key factor in a long term SEO strategy. By growing your website’s authority in Google’s eyes you encourage it to rank you higher for more competitive phrases as well as ranking you for more longtail phrases. Having sustainable, ‘white hat’ links from strong, relevant sites in the travel industry will allow this authority to grow in the way that ‘black hat’, spammy tactics will not.
WHAT SEO TRAVEL CAN OFFER YOU…
- As part of a more holistic SEO campaign I will build relevant, targeted one way links
- Make recommendations on potential avenues for ‘linkbait’
- Produce a ‘links only’ package where your campaign is focused solely on ‘white hat’ link building
- Write guest posts for travel blogs and websites which will include backlinks to your site
- Submit your site to relevant, niche travel directories which carry trust and authority
