SPECIALIST SOCIAL MEDIA CONSULTANCY FROM SOMEONE IN THE INDUSTRY…
The social media environment remains one which many companies don’t know how to approach and often view with trepidation. It remains difficult to prove return on investment (though not impossible) but is becoming ever more important in gaining online success.
Social media channels such as Twitter and Facebook have turned into a phenomenon which travel companies are embracing more than most, though many are still unsure of how to prove its value and the best ways to exploit it. SEO Travel will help you understand the social media environment better as well as providing constructive, actionable tips for you to put into place.
I believe that social media campaigns are always best carried out internally by members of that company as the key to its success is interacting with your audience and giving them a genuine insight into what your business stands for and who you are. Someone at an agency can’t do that for you.
However, I understand that many travel companies will not employ an in house social media specialist so could benefit from some insight into how best to maximise these channels. Having worked in the social media department of a global PR company I have gained a lot of experience in implementing a wide variety of social media campaigns for large, multinational companies (like Mars and Puma) to small UK companies who have a much more targeted audience. During that time I learnt a lot about how to approach these campaigns, both good and bad, and want to pass this on to companies in the industry where I have developed my own presence.
It has also become evident that social media is playing an increasingly important role in SEO. Not only is ‘real time’ search now prominent across all search engines but Google has also admitted that Twitter and Facebook contribute to the universal search results. This means that implementing a successful social media campaign is more important than ever as it will not only develop your relationship with influencers in your industry but will also help move you up the search rankings. More ‘Likes’ and ‘Retweets’ = Higher Rankings.
WHAT SEO TRAVEL CAN DO FOR YOU….
- Provide a baseline insight into the social media environment as it stands and key, actionable tips which you can implement immediately
- In depth consultancy on social media campaigns, from start to finish.
- Connect you with key influencers in the online travel community who can help spread your message and build your brand
- Advise you on how best to leverage social media from an SEO perspective for the best results
- Provide insight into ways of analysing and monitoring your social media campaign
