PR has been a staple of marketing activity since the dawn of time and many of the traditional methods are still very effective. But in the age of the internet, there is a much deeper aspect to getting value for money from PR activity.
Gaining online coverage and engaging online influencers is key to getting long-term value for money from a PR campaign. No longer should you settle for a mention in an offline magazine and a spurious figure based on advertising values to illustrate your return on investment.
We develop strategies and campaigns which focus on gaining online coverage in the places your audience is looking. Not only do you gain increased visibility for your brand, you also see improved search rankings and measurable traffic to your website – metrics we can closely monitor and prove the value of.