Love Holidays were ranked the second fastest growing company in the UK last year so it’s no surprise they have their digital marketing ducks in a row.
Much of their growth seems to have come from better awareness of the brand, with 16% of search visits coming from branded phrases. This will have come through PPC advertising, as well as other offline activity they have run. The Google Trends graph for Love Holidays shows the increase clearly below when comparing year-on-year:
This has also fuelled a growth in websites linking to them, which has a cumulative effect of driving forward the site’s SEO performance.
Another interesting addition is that the monarch.co.uk website is now redirecting to Love Holidays after they went bust last year, which will have transferred a lot of SEO value and no doubt was a costly acquisition. If done right this approach can work well, but you need to ensure all the technical elements are handled correctly.
Areas for Improvement:
At the moment the Love Holidays site is in pretty good shape, which is no surprise given their significant growth, so more of the same is the message for them. If they want to keep progressing and compete with the biggest high street names then more links through a variety of approaches will help do that, alongside well researched, tactical content production.