Link building is very different to how it was interpreted in the past. Or at least it should be. Many people persist with the same tactics that worked 10 years ago, trying to beat the system and exploit loopholes. Unsurprisingly, in a new world where Google is incredibly efficient at identifying spammy approaches and punishing you heavily for it, taking a long-term sustainable approach is the only option that can bring you a true return on investment.
As experts in travel, we get you featured in the right places in the way search engines want you to be featured which brings consistent results with no risk. Our work isn’t reliant on one approach, we get you featured on a variety of high quality sites in a natural way, from editorial in the Huffington Post to listings on University sites and everything in between. This creates a strong, trusted and natural link profile for you which will power strong search engine performance long into the future.