Melvin is a well-known figure in the travel industry. As one of the original travel bloggers, he has become a regular on the conference scene and regularly speaks about how travel businesses and media can connect for mutual benefit.
Given his many years of experience, he has lots to say and some really insightful input in this conversation, whether you’re on the media or industry side of the hedge.
We discuss the genesis story of Travel Dudes and how it has grown to become a hugely influential community. This includes the lessons Melvin has learned through the journey with loads of actionable takeaways.
Partnerships have played a big role in that growth, and Melvin shares his views on how to approach that successfully, along with their switch to focusing on video and how he has grown his ‘dream team’.
I’ve heard Melvin talk many times about measuring the value of what bloggers do, and this makes for great listening, especially if you’re a company wondering how to value the impact of any marketing or advertising you do.
Whatever your role in travel, I’m sure you’ll find this one really useful.
What did you want to be when you grew up?
The journey from travel agent to starting Travel Dudes
Launching Travel Dudes
The transition to working on Travel Dudes full time
Was there a business plan for Travel Dudes?
How to share value with others and get them to share it with you
The different stages of blogging
What does Travel Dudes look like now – building the dream team
Finding good people
Melvin’s day to day activity
Positives and negatives of remote teams
Community and how it’s helped them grow
Measuring and valuing coverage
Recommendations to a small business for working on campaigns
Creating video and good production
What makes partnerships work?
Traditional media vs blogging
Growing the personal brand
Alternative ways to promote your business
Creating The Social Travel Summit conference
Future plans for Travel Dudes
“Being that naive gave us a lot of opportunities to run it successfully. On the other side just being naive isn’t helpful so you always have to be realistic as well. Find the middle level that combines both and that’s the trick to success.”
Founder, Travel Dudes
Listen to us on