Nick is supremely educated in both running an organisation and combining that with making a wider impact, as the name of his company would suggest!
We discuss the thinking behind making a true impact, Nick’s clear desire to keep improving himself and how travel businesses should be approaching their work in a world that is becoming more and more demanding of social and environmental awareness and action.
We also cover community, the importance of empowering others, growing their team in a distributed way around the world and how Nick turns up in new countries with sometimes no connections and goes about building an event.
Marketing is also included of course, with Nick’s thoughts on cultivating word of mouth and some discussion around influencers, partnerships and what is at the centre of good marketing.
I found this conversation super insightful, and it’s a fitting end to season 1 of the podcast.
Why is Impact not a travel business?
What were the steps from education to starting Impact?
Setting up a marathon in Uganda
Setting up Impact
The process for arriving in a new country and creating an event
Background on what Impact Marathon does
Changing the model
The power of having a community
Taking the time to invest in yourself
Growing a remote team
Cultivating word of mouth
Choosing which causes to support
Take small steps
Other organisations that inspire Nick
Advice to someone starting a travel business
“As individuals, we drop a pebble and we see the ripples and then it can create waves all over the world.”
Founder, Impact Marathon
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