Paul has been immersed in the travel industry since he left education, working at his parent’s holiday let business and then becoming immersed in the local tourism industry in the Lake District.
He went on to explore some very interesting avenues with his own websites, using the digital knowledge he picked up through university to create hundreds of websites. At one point he was the biggest provider of customers for Premier Inn in the UK through the network of sites he created.
He’s gone from having a team to working solo and using freelancers, worked in affiliate marketing as well as doing partnerships with huge brands, and continues to explore how to build an audience and garner the power that it has.
This conversation covers all of that and more, and is a really unique insight into both running an editorial publication and developing a business in the travel sector.
What was your first experience in travel
Dabbling in web design
Building a team
Starting affiliate websites and becoming the biggest seller of rooms for Premier Inn
Returning to solopreneurship and the challenges of having a team
Starting A Luxury Travel Blog
What experiences impacted how you set it up?
SEO and growing website traffic
Content creation and distribution and tips for scaling the process
Marketing approaches that have led to the website’s growth
Growing the email list
Brand partnerships and how to make them work
Influencer marketing and advice for finding good people to work with
Personal qualities that have led to success
Personal brand and how to separate them from a scalable business
Future plans for the business
Running and charity exploits
Advice to someone starting their own travel business
“If it’s a blogger who’s been around for 10 years they’re likely to be around in another ten. You’re not just thinking about your content for the here and now, this could be producing value for you for years to come. So you want to work with a blogger who’s still going to be around in a few years time.”
Founder, A Luxury Travel Blog
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