My first experience of Rudding Park was my brother’s wedding.
It was a beautiful day in beautiful surroundings at a beautiful hotel.
Subsequently I’ve been back many times to stay at the hotel, visit the spa and eat at the restaurants.
All thanks to Peter Banks.
It was an absolute treat to get to speak to the man behind Rudding and its growth.
Peter has taken Rudding Park from launch to one of the best luxury hotels in the UK and he’s not done yet.
This conversation was fascinating to find out more about what makes Rudding tick behind the scenes, as well as hearing Peter’s plans for the future down to his self confessed nature as a ‘change monkey’.
We go into depth on the culture of a place that has driven such high quality output, with many specific actions on how that’s been done that listeners can take away and implement themselves.
We also cover his experience of running his own place in Southwold for a short period. It didn’t deliver the satisfaction he expected, and we discuss the lessons he learned from that.
And then there’s the Rudding brand, which remains an area of exploration but makes for fascinating insight into how Peter thinks and what Rudding have done to address being such a varied destination with offerings for a wide array of audiences.
Whether you’re an established hotelier, work in hospitality or just run a business in the travel sector I think you’ll find this one fascinating.
Getting into hospitality
Experience in different hotels
Moving to Rudding Park
The ingredients behind Rudding’s success
Hiring based on culture
The team now
Peter’s day to day routine
The source of big ideas
Different people for different needs.
The ‘retention crisis’
Care for your guests – what makes great customer service
The Southwold project at Sutherland House
Marketing and the Rudding brand
TripAdvisor – what works and what’s changed
Businesses and people that provide inspiration
Advice for people starting out in hospitality
“It’s about constant reaffirmation of good behaviours and stopping bad behaviours. Make sure everyone knows there is only one way out when you offer poor service.”
Managing Director – Rudding Park
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