Sam is so passionate about what he does and that shines through in bucket loads through this conversation.
Whether discussing the adventures which led to him starting the business or matters of sustainability and how crucial it is to the industry, he will capture your imagination and and no doubt leave you keen to learn more.
Sam’s is a fantastic story as it truly illustrates what you can do if you make big choices and commit to them. He had a well-paid corporate job but he decided it wasn’t for him, cut the cord and went to do what he loved.
He’s also testament to the value of a beginner’s mindset and ongoing learning, as he continues to hone how he runs the business and sets it up for success.
We cover loads in this conversation, from how Sam did a run of crowdfunding to accelerate the growth of the business to his thought process behind writing a book and the benefits it can have for the business.
We also discuss marketing approaches, how partnerships have helped drive revenue and how he sees the future of travel.
But most of all, I think Sam’s passion is the thing that shines through and is at the core of why this business is a success and will continue to grow. And that passion is definitely infectious!
Going to a Shaolin Monastery at 18
Second year out wwoofing in Spain
Living and working as a teacher in Mexico
Group tours vs bespoke tours
Reasons behind starting a travel business
What was the vision for the company?
Becoming more professional
Impact of the pandemic and thinking about the bigger picture
Charity and finding the right causes and partners
The big impact of small steps
Moving to Costa Rica and how they’ve made the ecotourism model work
Biggest challenges faced
The benefits of trade shows
PR and how journalism background has helped
Crowdfunding tips and advice and how partnerships have helped
Scaling the business
Bigger thinking and the importance of staying educated
Personal qualities that have led to success
Routines and habits that have helped the business function better
Growing a personal brand
Future of travel
Advice to people starting a travel business
YellowWood Adventures Instagram
Sam’s book – Wax and Gold
Sarah Marshall Instagram
Paul Theroux, Dark Star Safari
The Ethiopian Coffee Company
My Friend Charlie
The Future We Choose – Christiana Figueres
Bruce Poon Tip
“Yellowwood shouldn’t really exist, I just didn’t stop doing it!”
Founder, YellowWood Adventures
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