I started SEO Travel after working at a digital agency and seeing the difficulties they had catering to the needs of lots of very different companies in very different industries. Developing an in-depth knowledge of any one area was never possible, nor was it feasible to develop any meaningful relationships with digital influencers who were key to improving clients’ performance in a sustainable way.
With a background in PR, SEO and writing I felt a much better service could be offered by focusing on one specific industry, and having spent a number of years developing and promoting a travel blog I had established a lot of connections in the travel industry. Hence, SEO Travel was born!
Since gaining our first client I have always aimed to offer an extremely personal service with an emphasis on transparency and educating clients on the thinking behind the work and the activity taking places in campaigns. SEO has a slightly tainted reputation (to put it lightly!) and I was always keen to ensure clients knew exactly what was going on and that we were doing the right things to gain sustainable results for them.
As we continued getting good results and attracting more clients Claire was able to join the team full time in April 2013. That allowed me to focus further on the technical side of the work whilst she kept things organised and running smoothly behind the scenes.
Since then we have had further success with clients and been fortunate enough to have more people getting in touch wanting to work with us, so much so that we have been forced to turn people away. We needed to ensure we could continue delivering the personal service we wanted and achieve the great results we have seen throughout so many campaigns, and that was the only way of doing it.
We’ve now reached a point where we can see the opportunities and possibilities that would come for clients from growing further, and have decided to bring a new face on board to enable us to take advantage of that. We want to continue to develop the service we offer in the ever-changing world of SEO and digital marketing, whilst still maintaining the personal service which has been so important to me since I started the company. I’ve always strived to offer a better service than anything else out there (even the large agencies that charge multiple times more than we do) and I believe this step will help us continue to do that.
Dan has joined us and brought with him a wealth of digital marketing knowledge and a similar passion to keep improving the company, the service we offer and the results we get for all our clients. He’s a great addition to the team and we’re really excited to get him on board and see the benefits from the insight he will offer to all the campaigns we work on.
We have been lucky enough to work with some great clients and achieve fantastic results since the company was born and I’m confident that this can only get better as we develop and gain more input into what we do. Digital marketing is a fast-moving industry and its important to adapt to the demands that come from being dependent on companies like Google, Facebook and Twitter who can move the goalposts at any second. One thing that will never change is my focus on personal service and always being available to clients whenever required.
So, I’d like to welcome Dan to the team and I’m excited to see how things develop over the coming months…