Greaves India contacted SEO Travel to help them develop their online presence and bring in more clients through online channels. As a destination specialist with a focus on the luxury market they operate in a crowded market, so the goal was to help them stand out from the crowd and get under the noses of more customers who were searching for them online.
Greaves already had an excellent foundation for the brand based on substantial PR coverage, the challenge for SEO Travel was turning this strong brand into a healthy online presence. Whilst Greaves covers various destinations in Asia, the key focus for them was on developing their presence for India.
We worked with Greaves to better optimise their website from a technical perspective and create content which attracted both search engines and valuable users. We also carried out a targeted off page SEO campaign to complement the PR work the company was carrying out in house and helping them further refine that PR to deliver the best possible return through all channels.
Greaves have seen incredible improvement since the start of the campaign, with organic traffic up 517% on the same time on year ago. The site now ranks on page 1 of Google for ‘india holidays’, the most searched for term in their niche, along with a huge amount of variations which have helped to continue to build their organic traffic improvement month by month.
“Tom is great to work with, he’s always got ideas and he’s very conscientious. We wouldn’t be where we are without him.”
Evie, Greaves India
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