Oyster Worldwide chose SEO Travel to help grow the brand online and develop a wider reach through SEO and other online marketing channels. They are part of the extremely competitive gap year market where lots of companies are investing large amounts of budget in marketing both on and offline.
The campaign started with a focus on the individual projects that Oyster offer and targeting areas where we could make quick progress and deliver an almost immediate return on investment. As the campaign developed we broadened the targets and started to incorporate the more competitive headline phrases in the industry.
The campaign incorporated various activities, including on page content and technical recommendations as well as a comprehensive outreach program to get the site more traction on sites in the online travel community. We also carried out PR work to gain further exposure for the brand both on and offline.
Since starting the campaign the Oyster Worldwide website has made staggering progress. After one year organic traffic saw an unprecedented 152% increase, which rose to a 252% increase after 2 years.
The site now ranks on page 1 of Google for ‘gap year’, the most competitive phrase in the industry amongst many other longtail variants which bring in significant amounts of traffic. The site is also now found through a plethora of project specific phrases which bring in extremely targeted visitors searching for the exact products that Oyster offer.
We have also achieved PR coverage for the site, including a piece in the Times, which has further broadened the reach of the brand.
“We’ve been really impressed with the work that Tom has done for us, with traffic increasing 3 fold and reaching page 1 for our key target phrases following the work he has done”
Jon, Oyster Worldwide
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SEO Travel Ltd
21A Brook Street
+44 1943 603159
+44 781 431 7622
Registered in the UK: 8417732