“We love the new website that SEO Travel created for us, but the best thing about it has been the performance improvements it has brought. The business has grown exponentially since we launched and we’ve seen improvement ever since”
Philippa Smith – Founder, Silver Swan Recruitment
Silver Swan Recruitment are a bespoke recruitment specialist agency who specialise in chalet, private household, villa and yacht recruitment. They are a small business who were working with an aged website when they approached us about doing their SEO. We advised on a website redesign as well to enable us to implement many of the SEO fixes, as well as improving usability and conversion aspects that were seriously lacking on their existing website.
Philippa was looking to develop the Silver Swan business and was naturally looking at SEO as a way of doing this. However, after our initial discussions we suggested a new website would be an important start to the project to enable us to implement what was needed to push performance forward.
The old site looked aged, had a wide variety of SEO issues that had developed from being around for so long and was not working efficiently for the team.
The other key challenge was the site’s SEO performance and taking its existing positioning and building upon it. The site was lacking in a number of areas, with better targeting needed, content improvements to be made and better off-site marketing activity required.