Guest on Travel Podcasts
Podcast usage is increasing, mostly, due to the fact that you can multitask while listening to them. For example, many people enjoy them while commuting, washing the dishes, doing laundry etc. Podcast fans represent a huge untapped audience and one that is mostly ignored by online content creators.
Not only do very few people create their own podcasts, they rarely pitch to be a guest on other people´s podcasts. This is a big opportunity being missed.
Guesting on podcasts is a lot easier than landing traditional guest posting gigs is. Not to mention the fact that appearing on podcasts has the added benefit of giving you a break from writing.
Here are the top benefits of guesting on podcasts and gaining powerful backlinks:
- You receive tons of traffic just as you would if you wrote a guest post.
- You don’t need to create new content. All you have to do is answer the podcast host’s questions about your expertise (we all have one)
- You get to connect with your audience on a more personal level. They hear your voice and get a glimpse of your personality. This enables you to form a far stronger connection with them than the written word does.
- You get great backlinks, from the show notes, for your homepage and often for any articles you mention.
Getting featured on a travel podcast is a simple 3 step process:
1. Find email address
2. Pitch what you want to talk about
3. Arrive on time for the podcast interview
First, you need to find the email address of the podcast host. You can usually find that information on the “about me” or “contact” page. Or, you can use a free Chrome extension like Voila Norbert or Snov.io. With just one click, these find and show you all of the emails that are connected to a domain.
When using Hunter, you can even type in the name of a person and search for his or her email address.
Next, you need to send him or her a kickass email explaining why they must have you on their podcast.
When writing my emails, I like to leverage the “6 factors of influence” that Robert Cialdini revealed in his book ‘Influence’. For those who don’t know – Cialdini is to the science of modern persuasion what Henry Ford was to automobiles.
Here are the 6 factors:
1. Social Proof
People are more likely to do something if others are doing it too. That is why we like to read Amazon reviews before we buy a product. If an item has a 4 and 5-star rating, aka social proof, we are more inclined to buy it than a recently listed product that has no reviews. Good reviews create a “tried and tested” vibe. To us, positive buyer reviews provide social proof that the product is worth buying.
So how can you include some social proof in your email?
There are lots of ways to do it. For example, you can mention a couple of your recent podcast appearances. Or, perhaps a couple of recent guest posts, a major award you have received, etc. In short, anything that shows you in a good light and relevant for that podcast.
People are hardwired to be consistent, in all areas of their lives. Once they take a decision, they try to make sure all future behaviour is consistent with it.
To make use of this principle, reference a podcast they have already done which talked about a topic that is similar to the one you want to talk about. This helps the website owner to realise that they like the topic, which makes it more likely they will agree to let you revisit the subject as a podcast guest.
This is the simplest influence principle to apply. It is effectively – you scratch my back, I scratch yours.
We tend to return the favors others do for us, even little ones.
Therefore, you could mention one of their podcasts that you shared on Facebook, Twitter etc. Or how you have told your blogger friends about their podcast, something they know helps them to reach more people. Only say this if you really have done it. Honesty really is the best policy.
People listen to people they like and trust. Building trust takes a while. But, you can get them to like you fairly quickly.
Complementing them about their work is a great way to get your likeness meter to climb. When doing so, always be specific and reference something that you genuinely like. For example – “Episode 24 where you talked about health and sanitation was sooo good. I did not know that squatting toilets are common in India and that I would need to carry toilet paper with me while travelling there.” This is way better than using a general comment like “I love your podcast, great work”.
Cheap praise is worse than no praise at all.
The other way to get someone to like you is to be more human. Way too many people write their emails like robots. Often, what they write is void of any emotions and far too formal. They use awful stiff sentences like “ Looking forward to your favourable response”. *Puke*
You really want to let your personality shine through. Write as if you are writing to a friend. Use informal language and avoid the standard things you expect to hear in outreach emails.
People have a tendency to obey figures of authority. All kinds of things can represent authority to us. For example, job titles and uniforms are both signalling mechanisms that indicate authority. You are more likely to take the advice of a dentist for your tooth problem than your aunt’s home remedy if you have just those two opinions.
Using authority in your emails is a tricky one. You can’t say that you have a Ph.D. in travel or that you are the three times backpacking champion.
So, here is what you can do:
Mention the number of years you have doing what you are pitching about. Let’s say you want to talk about making money by selling your travel photography online. You should state the number of years you have been selling your snaps for. Generally speaking, the longer you are involved with something, the more you know about it.
Secondly, you can mention, the kind of results you have achieved, to date. Continuing with our last example about selling pictures, you can mention the money you have made so far or the kind of places your photography has been featured. Even if you have not been doing it for long but have had impressive results, the host will definitely want to have you on his or her podcast.
The shorter the supply of something, the more you want it. That is why sales pages have those “deal ending in” counters. They really do make you take action right then and there.
To be honest, I have not yet found a way to use scarcity in my pitch emails and don’t think it necessarily applies in this instance. You don’t want to sound too pushy so it might be best avoiding this one.
So those are the principles. Here is an example pitch email. It is for “7 things you need to know before you travel to South East Asia”:
To make your job even easier, here is a huge list of travel podcasts you can appear on.